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Cultural Creativity: New Blood Activates Hangzhou Economy

LOFT49 in Hangzhou

The city of Hangzhou boasts its heavenly natural environment, rich historical accumulations, developed private economy, 400 thousand college students, and rapidly-developing high-technologies. It is an ideal place to develop cultural creative industry, which is knowledge-concentrated, culture-concentrated, technology-concentrated, low resource-consuming, and low pollutant-releasing.

Therefore, business opened by intellects became a unique scene along the bank of Xizi Lake. At Hangyin Road LOFT49, gathered more than 20 creative design companies such as U.S. DI design storehouse, Pan Tianshou institute of environment and art, and Jiang-Nan-Bu-Yi, which covers house-ware design, architectural design, clothes design, advertisement plan, environment design, artistic sculpture, decoration design, etc. All of them formed a model aggregation of the development of cultural creative industry and the protection for historical industry buildings and Canal culture.

Hangzhou actively promotes CG animation and other culture creative industries, develops new economic growth area, and has gained fruitful results. The core-sector, which mainly comprise culture and art, film-television medias, information services, design services and consultation planning, achieved added-value of 8.511 billion yuan, which raised 26.5% compared with the same period last year, and accounted 33.1% over the total added-value of the culture creative industry. With the aspect of developing speed, the information service category, the culture and art category, and the consultation planning category, which belong to the core-sector, retained rapid development and ranked the top-three among all categories, achieved added-value of 2.734 billion yuan, 692 million yuan and 1.403 billion yuan respectively, which raised 48.1%, 35.9% and 25.0% compared with the same period last year respectively.